I’m a creative, commercially focused professional with successful background in print, digital, software, and audio-visual industries. As a former business owner, I bring a blend of account management, creative and technical vision, team leadership, and project management, with a proven track record delivering effective customer solutions. I take pride in being the creative solution architect, leading the design and delivery of complex, high-quality projects on time and within budget, driving a traditional design agency into the AV sector and transforming it into a market-leading digital signage and interactive solutions provider.

I’ve worked with high-profile local and global brands and organisations, supporting their digital transformation through expert creative and technical solutions aligned with their business goals. I’m an effective communicator across all levels—including executives to technical teams, resellers, consultants, and end users. After successfully growing my business, which later transitioned into AV hardware distribution, I made a deliberate career move to focus on creative and technical services, and where I can bring fresh perspectives, transferable skills, and a strong work ethic to new challenges for my own continuous growth.